Sunday, 19 June 2016

How To Create A Good Flatlay + Why you should care.

Ahh flatlays, annoying, back breaking, phone storage filling and pretty much the most frustrating part of being a blogger.

If you're a blogger and you haven't made a flatlay yet, what are you doing? 
That's kind of harsh,but seriously, what are you doing. 
As annoying as flatlays are, the end result after doing yoga poses that aren't even invented yet, is pretty impeccable. Flatlays are the perfect way to make a list, stress a point or even just show off a product,which is why you should be making them.

Another plus point of flatlays are that they work for every type of niche blog there is, and even the ones which don't have a niche! So now on to the questions.

What is a flatlay?

A flatlay is a picture taken from above of products laid flat on a surface. They're used for pretty much everything and are seen mostly on Instagram.

Why should I be creating a flatlay?

Apart from the fact that they're gorgeous and aesthetically pleasing,they are a great way to convey a message or summarize a list of things in a single photograph.

For example: - This is a flatlay of your work space/ blogging or even 'blogging essentials'

If you are a sponsored blogger and you're trying to promote a product, a flatlay is a great way to include that sponsored product and show it in all of it's glory because everything can work in a flatlay.

So, how do I create a good flatlay? 

Well there are a couple of standards to ensure a good flatlay and once you have theses basics set,you can really get creative and experiment with your flatlays.

- Ensure you have a flat surface.

A flat surface is key to a flatlay, obviously, but I feel like I must emphasize this because I've seen some people try on an uneven surface like grass and the picture just ends up looking horrible.

Preferable surfaces are wood, marble, just a flat white or black sheet of paper on top of something ect.

-Make sure it's directly from the top.

- Try to minimise shadows.

- Take your photos in muted light.

Direct sunlight gives a harsh contrast and ruins your photos.

- Take photos during the day.

Honestly, don't even bother trying to fiddle around with lamps and flash. The best flatlays are always taken during the day.

- Add a personal and unique touch.

You have to figure out what the theme is for your flatlay, and once you have, you have to add a personal unique touch to it. It can honestly be anything for example, someone one takes flatlays in black and white or they always have maps in it etc.

Well that's all the tips I have currently, if you have any flatlay questions or just any feedback in general, leave it in the comments below and I'll reply to it as soon as possible! I really hope you liked this post and that it helped you in any way.



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